Web Strategy

Personas help non-profits understand what motivates their audiences.

Creating personas is a common tactic that helps marketers identify and properly describe their target audience and tailor their messages to appeal to them. Personas will help you better understand – with what motivates people to donate, volunteer, and support your organization.

Why IT should not be in charge of a company website

It used to be a common practice that the IT department was responsible for a company website. That was okay in the old days of brochure-ware websites when the primary function of a site was to state the company name and address. However, times have changed, and websites have a clear purpose: To promote and sell company products and services. When was the last time your IT manager came up with an online marketing plan? Or a strategic business development idea?

Who We Are

ADWebcom is a creative design agency based in Georgetown, Ontario.
We provide high-quality website and graphic design services and practical web strategies to help you succeed in the online world.