Web Strategy

Advice for financial advisors during COVID-19

If you are a financial advisor, this is the time to utilize your website and email list to the max. Write daily or weekly blog posts shedding light on the current situation. Give free advice.

Write headlines like BBC News

BBC News started as a radio station. In the radio world, small word count is essential, and one must communicate clearly to grab the attention of listeners. BBC News has remained true to this practice and is a great example to follow when writing headlines for your website.

Does you website have the Trust Factor?

Trust Factor turn visits into sales. Many companies spend a great amount of money on increasing their website traffic believing that more will lead to more sales. Theoretically, this is correct. Practically, these efforts often fall flat because their website does not convert the traffic into sales, or leads. Why? Because it lacks the Trust Factor.

5 levels of the website Pyramid of Trust

What makes a visitor pick up the phone and call a company or reach for their wallet and buy from their website? TRUST. Websites must meet users' basic trust needs before they demand that visitors enter information or engage with them. Katie Sherwin of the Nielsen Norman Group explains five levels of the Pyramid of Trust, each with unique requirements based on psychology of website users.

Who We Are

ADWebcom is a creative design agency based in Georgetown, Ontario.
We provide high-quality website and graphic design services and practical web strategies to help you succeed in the online world.