Web Strategy

Open source or proprietary CMS?

If you are about to redesign your company website you probably ponder whether you should use an open source Content Management System (CMS) or a proprietary CMS of a specific  web design company. This article compares these two options and (spoiler alert) clearly recommends open source CMS as the most practical choice.

What affects the cost of a website

Good web designers know their value and charge accordingly. Let's see what affects the costs of website design. There are several things to consider when budgeting for a website and the cost is determined by the functionality you need, the amount and type of content, website design, website accessibility, SEO and other marketing tactics. 

Personas help non-profits understand what motivates their audiences.

Creating personas is a common tactic that helps marketers identify and properly describe their target audience and tailor their messages to appeal to them. Personas will help you better understand – with what motivates people to donate, volunteer, and support your organization.

Why IT should not be in charge of a company website

It used to be a common practice that the IT department was responsible for a company website. That was okay in the old days of brochure-ware websites when the primary function of a site was to state the company name and address. However, times have changed, and websites have a clear purpose: To promote and sell company products and services. When was the last time your IT manager came up with an online marketing plan? Or a strategic business development idea?

Who We Are

ADWebcom is a creative design agency based in Georgetown, Ontario.
We provide high-quality website and graphic design services and practical web strategies to help you succeed in the online world.