Web Design & Usability

Growing an email list of contacts is one of the best ways to reach out to audiences who want to hear from you. That is why companies offer a free report, tip, white paper or other deal if you sign up for their newsletter. However, a new trend of shaming users into opting-in has become quite popular these days.

Businesses can expect to get 35% more business from seniors if their website accommodates to their preferred standards. Seniors are more computer savvy then they were 10 years ago but remain conservative in their behaviors, prefer familiar settings and intuitive structure. In their report, Jacob Nielsen Group, a leading user experience firm, evaluated 75 seniors 65 years of age and older and published report that outlines how seniors use websites.