Web Strategy

BBC News started as a radio station. In the radio world, small word count is essential, and one must communicate clearly to grab the attention of listeners. BBC News has remained true to this practice and is a great example to follow when writing headlines for your website.

Trust Factor turn visits into sales. Many companies spend a great amount of money on increasing their website traffic believing that more will lead to more sales. Theoretically, this is correct. Practically, these efforts often fall flat because their website does not convert the traffic into sales, or leads. Why? Because it lacks the Trust Factor.

What makes a visitor pick up the phone and call a company or reach for their wallet and buy from their website? TRUST. Websites must meet users' basic trust needs before they demand that visitors enter information or engage with them. Katie Sherwin of the Nielsen Norman Group explains five levels of the Pyramid of Trust, each with unique requirements based on psychology of website users.

If you are about to redesign your company website you probably ponder whether you should use an open source Content Management System (CMS) or a proprietary CMS of a specific  web design company. This article compares these two options and (spoiler alert) clearly recommends open source CMS as the most practical choice.

Good web designers know their value and charge accordingly. Let's see what affects the costs of website design. There are several things to consider when budgeting for a website and the cost is determined by the functionality you need, the amount and type of content, website design, website accessibility, SEO and other marketing tactics. 

Creating personas is a common tactic that helps marketers identify and properly describe their target audience and tailor their messages to appeal to them. Personas will help you better understand – with what motivates people to donate, volunteer, and support your organization.