Businesses can expect to get 35% more business from seniors if their website accommodates to their preferred standards. Seniors are more computer savvy then they were 10 years ago but remain conservative in their behaviors, prefer familiar settings and intuitive structure. In their report, Jacob Nielsen Group, a leading user experience firm, evaluated 75 seniors 65 years of age and older and published report that outlines how seniors use websites.
ADWebcom is a creative design agency based in Georgetown, Ontario.
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