SEO and Online Marketing

Answers to FAQs help increase website traffic

Many companies focus their efforts on link building. This can be quite dangerous because it changes one's mindset and puts him in the wrong SEO direction. Truth is, you do not need a lot of links. What you need is links from the right sources and the right people. Instead of investing your time and money on link-building focus on helping your clients by giving them free advice.

When rankings don't matter

One of the most difficult concepts to explain to clients is that search rankings don’t matter. More specifically, that they should not get too excited or too disappointed over where their website stands in the search results. It is a not an easy concept to grasp because for the past 10 years they have been hearing that top positions on the first page of Google search results is the only way to get more visitors to their site and grow their business. This is far from the truth.

The only two legitimate SEO tactics

In reality, there are only four ways of doing SEO. First two are black-hat SEO tactic (or borderline black-hat) and you probably receive daily email offers for this type of SEO services. The other two are legitimate, sustainable ways that will effectively promote your business online. This article will help understand how things really work.

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